产品规格及特色：
| 作 者： |
威廉姆斯 |
出 版 社： |
上海外语教育出版社 |
| 出版时间： |
2009-4 |
版次/开本 |
1 16开 |
| 页 数： |
146 |
I S B N： |
9787544610285 |
本教程由5个单元组成，每单元6课，各单元围绕一个主题展开，每个单元后有一个Team Project。所选内容为真实职场环境中的交际话题，可以激发学生的学习兴趣，提高学习积极性。训练形式多样化，旨在培养听、说、读、写技能，促使学生掌握职场环境中的种种英语交际能力。书后为每个单元配备了复习题、附加活动、阅读材料、写作材料和单元测试，丰富了学习内容。此外，还提供了语法要点、专业词汇表，方便学生查阅。
符合《大学英语课程教学要求》对大学英语教学提出的新要求，使大学生在今后学习、工作和社会交往中能用英语有效地进行交际。
将专业知识融入真实的职场情景中，注重训练全面的听、说、读，写技能，培养大学生的职场英语交际能力，有别于仅注重阅读和专业词汇的传统专业英语教材。
选材均为商务职场中核心的话题，包括：找工作、销售、营销、财务问题和目前全球商业中广泛关注的问题。
配有录音光盘和教师用书。
To the Student
Unit 1 Making your way
Lesson 1 Time to make a decision
Lesson 2 Following through
Lesson 3 Filling out forms
Lesson 4 Preparing your resume
Lesson 5 Sending it all off
Lesson 6 Finally, it's time for the interview
Team Project 1
Unit 2 Selling is what it's all about
Lesson 1 Have you got what it takes?
Lesson 2 How do you do it?
Lesson 3 Sales have increased by 20%
Lesson 4 Dealing with the customer
Lesson 5 Dealing with complaints
Lesson 6 Buying and selling on the Internet
Team Project 2
Unit 3 Marketing the product
Lesson 1 Telling the world about your product
Lesson 2 Brands
Lesson 3 Finding out what appeals to the consumer
Lesson 4 You, too, can do it--having a plan
Lesson 5 Getting together and understanding it all
Lesson 6 If you can make it, they can fake it
Team Project 3
Unit 4 Financial matters
Lesson 1 Keeping a record of personal expenses
Lesson 2 Starting out
Lesson 3 Managing expenses
Lesson 4 Economic issues
Lesson 5 Investments
Lesson 6 Changes in the way we do things
Team Project 4
Unit 5 Global concerns
Lesson 1 Cultural issues
Lesson 2 Corporate culture
Lesson 3 Workplace changes
Lesson 4 The other side of modern business
Lesson 5 Global concerns in the business world
Lesson 6 Ethical trading
Team Project 5
Unit Reviews
Additional Activities
Reading Resources
Writing Resources
Unit Tests
Grammar Resource
Glossary
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