Lessons from the Heart of American Business: A Roadmap for Managers in the 21st Century

中文参考译名：《美国最优秀管理人的生意经》

Since taking over as chairman and chief executive officer of United Airlines, Gerald Greenwald has seen operating margins and productivity go up, labour grievances go down, and the stock price more than double. In Lessons from the Heart of American Business, Greenwald shares his extraordinary experiences and insights on how businesses in North America operate today.

"These days in business, there are many views about what process, what strategy, a CEO might put into place to improve his situation. I have reached a surprising conclusion about that: It's still just about hard work, and it always has been." Part autobiography and all solid advice, Lessons from the Heart of American Business: A Roadmap for Managers in the 21st Century is a no-frills, hardcore yet intimate business book with a surprisingly fresh and unaffected narrative by Gerald Greenwald who has served as the top executive of United Airlines and Chrysler with Chicago Tribune senior writer Charles Madigan. Greenwald's first lesson, which has served him well for more than four decades, is that managers must have the courage to confront what they don't know.